A while back (I mean a LONG while back), I had the great idea to interview a few of my favorite clients and get their expert advice on managing the album process. In this crazy “learn as you go” business, taking a peek other’s workflow can be so valuable.
So I started with sweet Jenn Hopkins. She was kind enough to answer my questions last June and I am just now getting around to posting them. Since then, Jenn has brought into the world the cutest, most edible baby with a dimple that is simply to die for.
I love working with Jenn, and it’s truly been a pleasure to get to know her personally too as we both entered the wild world of motherhood. All my love to this incredible lady! Ok, here’s Jenn’s interview!
Where are you located? Jacksonville/North East Florida, but I travel all over Florida and Georgia and beyond!
How long you have been a professional photographer? About 5 years now! Time flies when your having fun!
Why did you decide to outsource album design? Because, frankly, graphic design is just not my thing. I SO wish it was, because I enjoy beautiful design, but I was finding that no matter how hard I tried I just couldn’t lay out my albums the way I envisioned them, or to the standards that I thought Albums Deserved. I purchased tons of “Templates” but nothing compares to a custom layout. So I was so thankful to find KruBooks.
Best part of working with KruBooks? Katie makes whatever I need happen, happen. My layouts are amazing, she highlights my images in the best way, the albums are clean, and visually stunning. I love that once my Bride sends me her album image selections I can hand everything off to Katie and know she will deliever them an incredible product!!
Who do you use as your print and bind supplier and why? I use Finao. I personally love the choices. I think it gives my Brides something so fun to do, to be apart of the album design process in choosing their leathers and color options. They can go clean and simple or with pops of color. Depnding on their design style.
Best advice on how to handle the album process with your wedding clients? I went through a few different processes. I personally like my clients to choose their own images. I found when I chose the images and then let them make changes I was making LOTS of changes to the way the album was laid out, etc. and inevitably wasn’t happy with it. As much as I love filling albums with designs and moments, truth be told, Brides still love the filling albums with their posed family portraits, and portraits of friends and family. So, I leave the selection up to them. I do try to provide them with the types of images they should fill their album with, for example, I have them choose images from each part of their day. Getting ready, candids, and formals to make a cohesive album.
I have also decided to require their image choices before shipping out their disc of images. Those image discs are highly coveted and Brides want them right away! So it provides a little incentive for them to work on first choosing their images for their album. I also think it lets them go with their heart and first instinct when choosing images. They are much more decisive right after their gallery posts, then weeks or sometimes months after their gallery post. It also helps keep me moving in a timely fashion, and allows me to wrap up loose items like Bride and Parent albums pretty quickly after finishing up a Brides Gallery.